By Rich Woods
My first smart phone was an iPhone 3GS. I found it in the street but it was in mint condition. I hooked it up to wi-fi and almost immediately I found myself hooked into this amazing new world of mobile technology. My next phone was the Samsung Captivate. It was the original Galaxy S. I often referred to the “Android Market” – as it was called before the Google Play Store – as a “ghetto AppStore”, but after a year or so, it did end up catching up to Apple on most major apps. After a year and a half with Android, I finally purchased an iPhone 4S, knowing how well the iOS platform works.
After a year and a half with my iPhone 4S, I decided that I wanted a Windows Phone. I have an iPad and a Nexus tablet, so I wasn’t going to be missing the apps, but the camera on the Lumia 1020 is second to none. After using the Lumia 1020, I never looked back. After all, the camera on this thing is nothing short of amazing and switching between mobile platforms is not nearly as big of a deal as everyone seems to think it is.
When it was time for my wife to upgrade, she decided to go with the Lumia 1020 as well and was the first person I had met that was disappointed with the Windows Phone platform. I shortly realized that this was because she doesn’t use a tablet the same way that I do.
The Windows Phone platform is certainly taking off and they are definitely succeeding in getting people to switch. Although the initial reaction seems to always be good, I think that if they don’t make a major change to the platform within the next year, Microsoft will have a big problem with people switching back.
Let’s start with the obvious: the apps. When I first got Windows 8, I said that it reminded me of the old Android Market. A ghetto App Store that would later evolve into a thriving app economy as the Google Play Store has. So here we all are a year later and we just got Vine, Instagram, and Temple Run 2 is just around the corner. It’s really too little, too late with these apps.
When the Windows 8 platform first came out, the big headline app was Angry Birds: Space. The only problem with that was that it was really the tail end of the Angry Birds franchise. No one plays Angry Birds anymore. Does anyone really care about Temple Run 2, Vine, or Instagram at this point? Especially when your phone has a camera so good that an Instagram filter would only serve to ruin your perfectly good pictures?
Windows Phone needs games like Device 6. Innovative and creative games that were designed to take advantage of the platform. Games like Halo: Spartan Assault, which brings amazing touch screen controls to a top down shooter version of the Halo games that is second to none.
But what about the OS? Am I the only one that feels like Windows Phone is just missing something? It just doesn’t “flow” like iOS does. Can you really tell me that my phone has a 41 MP camera and I have no way to natively print my photos? Can you really tell me that Microsoft has a mobile phone OS that ships with Microsoft Office and there is no way to natively print my documents? Can you really tell me that if someone sends me a Word document through Skype (which is a Microsoft service) I can’t even download that file to my phone, even though my phone has Office on it?
Windows 8.1 is quickly becoming known as the brand of the product that fixes Windows 8, so when Windows Phone 8.1 finally comes in the spring, this needs to be that fix. We’ve seen a few updates since Windows Phone 8 hit the market. It would seem that – like Android – the process for rolling out an update is that Microsoft creates an update for Windows Phone, the handset manufacturer has to strap on a firmware update on top of that, and then the carrier has to strap on a crapware update on top of that. Apple doesn’t have to deal with those types of delays because they make their own hardware and there is no crapware on their phones.
The other thing that would be nice to see from Microsoft is a true ecosystem. Anyone who owns an iPhone, an iPad, and a MacBook knows what I’m talking about. If you don’t have all three, you don’t quite get it. It’s something that Microsoft is starting to get the concept of with Windows 8 but they still have miles to go.
The point is, while the Windows ecosystem is new and exciting, the clock is ticking. Most cell phone contracts are 2 years and some carriers allow customers to upgrade after just 20 months. In fact, all four major carriers are offering newer, more expensive plans that will allow customers to upgrade their phones once a year.
Not only does Windows 8.1 have to solve all of the problems of the platform, but once it’s released, it has to be available to everyone. It’s not good enough to put it out on the new phones while the customers with existing top of the line phones still don’t have the latest updates.
I’ll be eligible to upgrade my phone in the beginning of April. Windows needs to get their stuff together. Apple’s iOS is a mature operating system. There is no room in this market for newbies anymore. Microsoft has convinced a lot of people to switch to something new for two years. They’ve done a great job at people loving the OS when they first adopt it, but I’m here to say that six months to a year into that two year contract you kind of start to get tired of the “the apps are coming” and “the updates are coming” lines. Mine is not the only two year contract that will be up soon. If they don’t start finding ways top keep the experience fresh for two years, folks are going to switch back.